Devon Freeman

Although Louisville is not a small city, Devon Freeman says it’s more like a big neighborhood where everybody seems to knows everybody. Louisville’s tight-knit community is a unique dynamic that Devon says makes his job of connecting with like-minded people as a Northwestern Mutual Financial Representative so enjoyable.

With his father in the military, Devon spent the first five years of his life in Japan before moving around the state of Kentucky and making Louisville his home.

After attending high school at Eastern and completing his degree in Financial Economics at Centre College in 2015, Devon was inspired to begin a career within an industry that would allow him to genuinely connect with people.

He was intrigued by the opportunity to become a comprehensive and holistic financial planner with the company. Devon played football and rugby through college and, when he found out that so many of the successful advisors at Northwestern were also former college athletes, he knew he had found his career.

“Northwestern Mutual has expectedly been one of the best things to ever happen to me,” he says. “One of the reasons is that I have the opportunity to learn every day from other people in the community.”

A lifestyle of impacting people, while at the same time being autonomous in his career, is what he says has been one of the highlights of his first year as a financial representative.

Fulfillment in learning from mentors  

Devon says the training and development he’s received both formally at Northwestern Mutual and informally through mentorship, is what has challenged him to create the vision he has for himself and his business.

Devon Freeman, and team, accepting an annual award for their dedication to helping individuals and families across Louisville gain financial security.

“Leaders at Northwestern Mutual have provided me all the tools, systems and processes to track my business, grow my business and, most importantly, understand my business,” he says. “They help me understand the significant role a financial representative plays not only in the office, but also in the community, and their clients’ lives.”

Through working with the company’s leaders, Devon says he is pushed to become the best version of himself as he learns and understands more of who he is – his strengths and weaknesses.

One of the key things Devon has learned through mentorship and training is the importance of accepting people for who they are, their experiences, and all of what they will become.

Opportunity to make an impact on others’ lives

Devon became a father while a sophomore in college and he says his now four-year-old son is one of his biggest motivations in his career as a financial planner.

“I enjoy being a role model for people and helping them understand that life is what you make it,” he says. “I share with people that the only barriers in life are the ones they create themselves.”

You never actually know what may be going on in someone’s life. Taking the time to understand an individual’s needs is what Devon says is the key to building impactful relationships.

“I’m genuinely interested in people and understanding their mindset about things,” he says. “My goal is not to be interesting, but to be interested and make sure that I’m doing what’s in the best interest of my clients at all times.”

As he moves forward in his career at Northwestern Mutual, Devon says his ultimate goal is to invest in others the time and energy that so many have invested into him.

“It is a career that’s rewarding and you get out what you put in,” he says. “There are no limitations in this business … it’s very challenging, which makes it exciting.”

Explore your own career possibilities with Northwestern Mutual

To hear more about a career with Northwestern Mutual, please contact Elizabeth Rivers.

For more information on Devon’s practice, please visit

Disclosures: Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM) and its subsidiaries. Devon Freeman is an Insurance Agent of NM and a Registered Representative of Northwestern Mutual Investment Services, LLC (NMIS), a subsidiary of NM, broker-dealer, registered investment adviser and member FINRA and SIPC.